What types of things should I be concerned about regarding my intellectual property? What things are considered intellectual property? How do I protect my intellectual property? What?s the difference between a patent, trademark, copyright, and trade secret? All these questions and more will be answered during this session. This session is not meant to go in-depth into specific intellectual property requirements or details, but rather better equip a business owner to understand potential intellectual property pitfalls, protections, and other practical intellectual property matters.
In this session, learn the fundamentals of advertising in Amazon?s store to improve product visibility, reach new customers, and sell your products with efficiency. Discover advertising solutions for every budget and various mechanisms and strategies, such as Amazon Pay Per Click (PPC), Sponsored Brands, negative keyword targeting, and much more. We will also share information on the resources and programs Amazon has to help enable small business success.