Description

Presented by: Keith Owens, Principal, Principle Communications

The interview gets you the job, but how do you get the interview? For that matter, how do you get the phone screen/interview that gets you the face-to-face interview, how do you get your resume to the top of the pile so you get the phone screen, and how do you write an effective resume and cover letter that helps your resume move up? It all comes down to . . . every step of the way . . . persuasive communications.
You will leave this presentation with practical tools that will help you get the interview and nail it. Our focus will be on the importance of addressing the audience's needs in the interview “selling” process . . . the What’s In It For Me? . . . by crafting and delivering messages that make it clear the value you will bring to the hiring company. The presentation and handouts will focus on three key communications aspects of the job search: the 15-20 second "value statement;" developing targeted/effective messages for cover letters, resumes and interviews; and developing the confidence to "take control" of the interview by anticipating and being able to deal more effectively with the "tough questions."
Keith Owens is Principal at Principle Communications, a consulting firm specializing in media relations, financial/investor relations and marketing communications. He also is a Senior Consultant with CommCore Consulting Group, a leading national counseling organization working in message development, spokesperson training and presentation skills. He provides
value to individuals and organizations by helping them identify the needs of target audiences
and creating effective messaging and communications programs to inform and persuade those audiences. Keith is adept at helping managers and sales teams at client organizations prepare for a variety of "selling" situations through targeted spokesperson training.