Description

Harnessing Generative AI: What It Is, What It Isn’t, and Why It Matters

Generative AI is transforming how we work, create, and solve problems, and this webinar will show you how to harness its potential. We will cover three essentials including what Generative AI is and is not, common myths that lead to misuse, and why it is becoming a critical workplace skill. Along the way, we will explore real-world applications, such as building intelligent question-and-answer systems, implementing retrieval-augmented generation (RAG) for improved knowledge access, automated proposal creation in business, and rapid brainstorming for creative teams. Through relatable examples and live demonstrations, you will see how Generative AI can unlock innovation, streamline processes, and give your organization a competitive edge while learning the guardrails needed for responsible use.

Seifu (Sef) Zerihun, Ph.D. is an experienced AI and data science leader and educator with over a decade of expertise in advanced analytics and AI-driven business solutions. As founder of Kaytics, he helps organizations leverage data, AI, and machine learning to deliver measurable results across consumer packaged goods, retail, healthcare, and emerging tech. Sef has led projects from customer segmentation and predictive modeling to natural language processing, computer vision, and various other AI solutions. He previously held data analytics leadership roles at Caterpillar, Grainger, and Circana. He also teaches AI and analytics to MBA students and has trained professionals internationally on data science and machine learning. Sef’s mission is to make advanced AI approachable, practical, and results-driven for any audience.