In this webinar we will review the basics of sales and marketing.

Our agenda will cover:

Overview of Sale and Marketing Fundamentals

• Define key sales and marketing concepts
• Set the stage for how these fundamentals apply to small businesses

Sales Fundamentals Presentation 

• Key principles of effective selling: consultant versus salesperson 

Marketing Essentials Overview

• Core components of a marketing strategy: target audience, channels, etc
• Emphasize the importance of integrated marketing campaigns

Interactive Exercise: Define Your Target Market

• Task: Identify key characteristics of their ideal customer using a simple template

We will open the floor for specific questions about the content or exercises. Participants are invited to share challenges they face in their own businesses. We will also provide additional tips and answer common concerns.

Meet Our Facilitator

The Facilitator for this Workshop is Angelesha Jones.

Angelesha, known as Coach Angel, is the founder of Golden Angel Management, a firm dedicated to helping business owners increase revenue.

Known for her innovative approach, Angelesha empowers entrepreneurs to grow their networks, increase sales, and build sustainable systems. Passionate about economic empowerment, she fosters collaborative connections that help professionals thrive in competitive markets. Angelesha inspires entrepreneurs to make economic impact while creating a lasting legacy. 



Golden Angel Management is a business development firm that helps ambitious business owners gain clarity and structure in their sales department with services include sales assessments, business coaching, sales training and business events to ensure sustainable growth and success.