Description

Most businesses don’t fail because of bad products, services, or offerings. They fail because of broken systems that don’t convert. If sales are flat, leads are cold, and your marketing feels more like shouting into the void than driving revenue, it’s time to audit the real issue: your customer journey.

This session focuses on identifying and fixing the gaps between awareness and acquisition. We’ll walk through how to optimize every stage of the customer experience with strategy, structure, and systems that drive consistent sales. Whether you're a founder, solo marketer, or sales leader, you'll gain the clarity and tools to stop guessing and start growing.

This isn’t about marketing for fans. It’s about building a simple, repeatable path from curiosity to conversion for your customers, clients, and community using strategies that are built to last and adapt to an ever-changing marketplace.

 

Breakdown:

• Identify where your customer journey is breaking down and why
• Learn the 5 Touchpoints to map your buyer experience from discovery to decision
• Understand how marketing and sales alignment create repeatable results
• Use your actual customers as data points to refine your strategy in real time
• Apply the L.E.A.D.S. Blueprint™ to improve targeting, messaging, and retention
• Replace outdated best practices with revenue-driving customer touchpoints
• Build value ladders that lead to purchase, repeat sales, and advocacy

Best For:

• Startups & Small Businesses Struggling to Convert Attention into Sales
• Solo Marketers or Founders Leading Marketing with Limited Resources
• Sales & Marketing Teams Looking to Align for Better Results
• Entrepreneurs Seeking a Simple, Repeatable System for Revenue Growth

Quick Bio: Troy Sandidge is an award-winning global marketing strategist who builds sustainable, scalable, and profitable strategies, systems, and solutions for B2B, Tech, SaaS, Startups, SMBs, and Nonprofits. A 4x CMO, 3x Founder, and 5x agency builder known as the Strategy Hacker®, Troy helps brands simplify marketing complexities to maximize growth, generating $175M+ in revenue, building 40+ brands, launching 3,500+ campaigns, and executing 290+ brand collaborations over his 15-year career across content, brand, social, and growth marketing. He’s also a Webby Nominated, Top 0.5% marketing podcaster with over 1.2M downloads. Troy is a keynote speaker with over 650 talks across five continents, sharing stages with notable figures such as President Barack Obama, Oprah, Russell Brunson, Andrew Huberman, Gary Vaynerchuk, Viola Davis, and more. Additionally, he is an acclaimed author, investor, emcee, and secretly a competitive table tennis player.