Brand Foundations: Part One of the Business Transformation Branding Series

Date and Time

Wednesday Oct 15, 2025
12:00 PM - 2:00 PM CDT

Location

Virtual

Fees/Admission

$10

Website

SCORE Registration

Contact Information

Bradley Spaits, 262-227-8501
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Description

Create your brand and connect with your customers.

Great brands aren’t about flashy names, logos and slogans—they’re about purpose, clarity, and authenticity. In this fast-paced, virtual session you’ll discover the truths (and myths) about branding, and learn how to anchor your business in clarity, strategy and measurable impact. In just two hours you’ll gain practical knowledge and tools to uncover your brand’s meaning, clarify your value, and connect with customers at a deep emotional level. You’ll leave inspired and equipped to immediately apply what you learn to your business and your life—and you’ll be invited to continue your brand journey at a deeper level by attending four highly interactive virtual sessions that build on this foundation.

This foundation-setting, branding session is recommended for all small business founders. Registration fee is only $10.

Ready to fully transform your brand?

After completing Brand Foundations (Session #1), continue your journey by attending all four advanced virtual branding workshops—Purpose, Customer Empathy, Value Creation & Positioning, and Voice & Vision—at a special bundled price. Bundle includes Sessions 2-5.

Save $60 and gain a complete, step-by-step pathway to build a vibrant brand strategy through in-class exercises that directly apply to your business, expert guidance provided by SCORE Mentors, and peer sharing.

Learn More about the Business Transformation Branding Bundle Here

SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for more than 50 years.

Because our work is supported by the U.S. Small Business Administration, and thanks to our network of 10,000+ volunteers, we are able to deliver our services at no charge or at a very low cost. Find out more about our mission, vision and values.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.